Which concept involves setting aside one's own personal values to assist others?

The concept of personal appeal is closely associated with the ability to relate to others and build rapport in interpersonal interactions. While it does involve connecting with others, it does not specifically capture the essence of setting aside one’s own personal values to assist others.

The correct concept that best embodies the idea of setting aside one's own personal values to assist others is empathy. Empathy involves understanding and sharing the feelings of another, which often requires an individual to put their own feelings or biases aside in order to genuinely support and assist those they are trying to help. It is fundamentally about perspective-taking and demonstrating compassion for others despite personal beliefs or values that may differ.

Cultural awareness relates to recognizing and understanding differences in cultural backgrounds, which, while important in assisting others, does not inherently mean setting aside personal values. Ethical standards pertain more to principles of right conduct and moral judgment, which may involve personal beliefs but do not directly address the act of assistance in personal interactions.